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This web page states the following, "What is the Nifty Lifty? The Nifty Lifty is an attachable toilet seat handle." We viewed that the web site said " It provides an easier, more sanitary and safer way to lift and lower the toilet seat than using your hands." It also said " To find out more go to our product info. Who needs the Nifty Lifty? Anyone who finds it difficult to lift and lower the toilet seat. Anyone who is concerned about germs. Any business or public place that wants to offer convenience to its customers. Where do I get the Nifty Lifty?." The header had Nifty as the highest ranking search term. It is followed by Lifty, Toilet, and Toilet Seat which isn't as ranked as highly as Nifty. The next words they uses is Bathroom. Bathroom Accessory was included and will not be seen by search crawlers.